Krista leads operations at Mindle Inc, a Toronto company developing AI-enabled capital market signals for hedge funds. Before Mindle, she co-founded Deepnify (Next AI, 2018), an ML supply chain company and Fleetbit (Next 36, 2011), which operated an Uber-style service in Toronto in 2011 and developed similar apps for taxi companies in Canada and the US.

She was also the first sales hire at Tulip Retail and an outbound sales consultant at Predictable Revenue where she led projects for clients like UberEats, TopTal, and Security Scorecard and created the team’s metric-driven onboarding and customer success frameworks.