Founder, Brandsell Group
Aidan Tracey brings over twenty-five years of brand building, experiential marketing, sales and media experience with some of the largest brands in the world. Mr. Tracey has provided leadership in a number of different roles including CEO, president and general manager, where he has a proven track record of delivering market leading results. Most recently, Mr. Tracey served as CEO at sgsco, a global leader operating in 18 countries to provide design to print services for global Fortune 500 companies in the CPG/Food industry. Prior to sgsco, he was CEO of Mosaic Sales Solutions, a North American marketing services leader, employing over 12,000 people in field annually and pioneering many best practices in the area of experiential marketing. He previously served as the vice president of digital media for North America at Labatt-Interbrew (now ABInBev). Prior to joining Labatt, Aidan was a brand manager at Procter & Gamble. Aidan is a regular industry speaker, participating at numerous events, including the Grocery Manufacturers Association CEO Executive Conference, The Shopper Marketing Expo, and client events. Mr. Tracey holds a B.B.A from the Wilfrid Laurier University.