Aaron oversees all business operations, including growth of emerging markets, driver and passenger acquisition, customer and community outreach, strategic partnerships, sales and marketing. Aaron is committed to Lyft’s vision of reducing individual car ownership and increasing car occupancy in order to affect positive change for the future of our cities. Lyft’s core values are inherently Canadian values, and one of Aaron’s top priorities is bringing Lyft’s values of diversity and inclusion to the forefront in Canada, with a focus on the communities in which Lyft operates.

Prior to his current role, Aaron joined Airbnb in 2014 as the first Canadian employee to spearhead the company’s growth in Canada, as the Country Manager. Under Aaron’s leadership, Canada became a leading growth market globally for Airbnb, which led him to be tapped to run the Americas Operations at Airbnb. Aaron is recognized as a leader in the sharing economy, growth expert and a believer in companies that put people as the driving force behind their mission. Aaron also proudly sits on the board of the Children’s Aid Foundation of Canada.