Blynk has been described as Tinder for fashion. Launched in 2014 by Jaclyn Ling, a finance and entrepreneurship student from McGill and Shums Kassam, an engineering student from University of Toronto, Blynk was created partly out of Jaclyn’s love of fashion and partly from their desire to help the less fashionable. Users swipe right or left on photos compiled from fashion bloggers to identify their ideal style. Blynk then recommends outfits to users and you can even buy directly from the app. Blynk won the 100K Investment Prize at StartupFest 2015 in Montreal. Blynk was acquired by Waterloo-based Kik in 2015.