Daniel Licht

Business Administration, Wilfrid Laurier University, 2012

Daniel was one of fifteen students across Canada to be awarded the prestigious 3 year GE Foundation Leaders Scholarship for his leadership skills and academic excellence. He founded the first ever Laurier Marketing Case Competition, ran marketing conferences, taught social media marketing and he has run many revenue generating philanthropic events.

 Daniel’s goal is to create an impactful technology business. Consequently, he chose co-op placements based on what he could learn and use towards achieving this goal. At his first co-op placement, he conducted market research to analyze the company's customer segmentation and current operations and provided recommendations to improve operations and profitability. Daniel then designed and implemented marketing campaigns at an agile mobile gaming startup (on games such as Inspector Gadget and Degrassi). He received awards for his creative problem solving abilities at both firms. He then worked in a marketing and human resources role at a mobile analytics startup. Daniel partially owns and manages a rental property in downtown Toronto.